Arizona Society For Professional Hypnosis



Next Meeting

Tuesday, June 2, 2009

7:00 p.m. SHARP


Topic: TBA

Presenter: Barney Howell of the Attwood Institute



HomeTown Buffet


(On the West Side of Scottsdale Road, just south of McDowell)

Please no dining during the meeting.


 Click here for driving directions

We’ll save you a seat!!

Text Box: In this issue (control & click to follow link)	Officers’ Contacts
Members’ Announcements

This month’s presentation
ASPH Website Info

Meeting Calendar
Secretary’s Notes
Membership Application

Minutes from last month
Articles of Interest





Tuesday Meetings: 7:00 PM - 9:00 PM (Free for Members)*

Certificates &C. E. U. Credit Hours Awarded for Attendance**

(2 credits per meeting attended)




July – Using the Media to Expand Your Practice – Presenter - Gibran Sepulveda


August – Topic: TBA – Presenter: Bill Regner


September – TBA


October – Hypnosis for Food Addictions – Presenter – Dr. Ilana Oren


November – Officer Nominations


December – Holiday Party Time!



Meeting Minutes

May 5, 2009


President, Robert J. O’Connor called the meeting to order at 7 PM.  Everyone introduced themselves and shared why they attended the meeting.


Tonight it was Alan Handlesman’s turn to ease our fears of working with smokers who want to quit.  After a brief survey of those in attendance, we found that few worked with stop smoking clients.  This is a growing segment of for our practices, especially with the social stigmas that are being associated with smoking and the financial penalties they pay for being smokers (i.e. new tax increases).


Alan began his presentation in his usual light hearted style. He brought with him a lovely assistant for the evening named Dana. She was wonderful and open and an inspiration for us to see her shift and change. A heart felt thanks goes out to her.


The first topic for the presentation was the pre-talk or the “free consultation” that Alan provides to all his clients.  This is where he finds out the answer to the biggest issue smokers have… Why do they keep smoking?

He also explains that giving up smoking is a process of taking back your power that you have given away to the tobacco. Just because a person has a desire to smoke, doesn’t mean they need to act on it. They learn they have choice. Also, expectations were outlined. Most importantly, that they did not have to quit smoking immediately, could set their time frame and measure success by smoking less.


Since 99% of smokers say they smoke to relax, Alan lead Dana through a hypnosis session to the “eye of the hurricane” where everything inside was calm and relaxed, yet nothing outside had changed.  Here she found herself as relaxed, if not more than when she was smoking, and to her surprise, entering the eye of the hurricane was easier than smoking.  He continued on with the hypnosis with Dana to the part of her that currently wanted to smoke. Here they worked with offering this part a choice of something special only Dana could offer her or a cigarette, giving her a choice to smoke or not. Completing the session, they also called on every part of Dana that had something to do with not smoking and thanked them for their contributions to not smoking and asked them to help other parts who needed extra resources or wisdom.


Dana’s openness and willingness to share gave us a great opportunity to see that working with smoking clients can be fun and successful.


Following the presentation, members announced their upcoming events. The meeting was adjourned at 9 PM.


Respectfully submitted,

Debbie Gent, ASPH Secretary



President: Robert O’Connor --

Vice-President: Greg Nielson –

Secretary: Debbie Gent –

Treasurer: Tracy Crouch -

Statutory Agent and Parliamentarian: Carol Adler –


The ASPH Website is our website. If you are a professional practicing hypnotherapist, we welcome your contact information. Kindly email Secretary, Debbie Gent, and we will add your information to our list. Thank you!


Charges for our webmaster updating your information on the ASPH website are $5.00 ~

Please make your check payable to ASPH and bring to the meeting or mail to:

Tracy Crouch · 2805 W. Plum Hollow Dr · Phoenix, AZ 85086




" Notes from the Secretary – Debbie Gent: "


I look forward to seeing you at our monthly meetings. If you have any questions about ASPH, please don’t hesitate to contact me at


Also, if you need copies of the ASPH By-Laws, Constitution and Code of Ethics or would like information on the Hypnosis Arizona State Regulations, kindly contact me by email and I will send them as MS Word attachments.


Just a reminder … The cut-off date to add event information to the monthly newsletter is the 14th of the month following the last meeting, or at the mid-point of the month before the next meeting. Please submit your event information on or before then via email to me at


Come on in and pull up a chair!!

Visitors and guests are welcome to attend two meetings free of charge, after which they are invited to join ASPH or have the option of paying a five dollar fee for each month attended thereafter. Spouses and partners of members are considered part of the ASPH and have free meeting privileges.

 ** C.E.U Credits for National Guild of Hypnotist are submitted for Members only.


If you wish to become a member, please contact:

Treasurer – Tracy Crouch –

2805 West Plum Hollow Drive, Anthem, AZ 85086   Tel: 602-348-0477

to receive the Application Form and Fee Sheet.


Please see our website at  or contact Secretary, Debbie Gent,, for copies of the Constitution, By-Laws and Code of Ethics.



Happy Birthday to You



Anyone born in June??? Let us know!


Although many of you may have sent us your birthday dates in the past, we are now creating a new list. Be sure to add your birth date to the roster when you sign in or send us that information (your name and birthday month and day), so we can celebrate with you!!  J







Member Announcements

Member Newsletter Announcements should be approximately 1/4 page and ready to cut and paste into the newsletter. All newsletter announcements must be directly connected to enhancing hypnosis techniques and therapies or serve as a support to the business and profession of hypnosis and hypnotherapy.


$$$ Dues Reminder – ASPH Dues for 2009 are due.

See invoice at the end of your newsletter.  $$$


Member Benefits:


Great Education and CEU’s each month

Monthly Networking Opportunities

Annual Holiday Party

And …

Priceless Friendships and Camaraderie


If you’re not already a member, join us for 2009. You’ll be happy you did!


Monthly Networking Meeting


If you would like to discuss building your practice, or any other hypnosis related topics over dinner, please
plan on arriving at the Home Town Buffet about 6:00pm. Join us in the NW corner of the dining room for a
relaxed, casual, and stimulating dinner conversation of subjects important to us all.


Read any good articles about hypnosis in a magazine or on the web lately?
Think it’s one that others in our organization would find interesting?

Email a copy or link to the article to our secretary at to be included in our next newsletter.


 One of our old time members, Eileen Soland, is struggling with health issues. If you would like to contact Eileen she can be reached at 602-996-4122. She’d love to hear from you.


Credit Card Processing Solutions for Your Business

This company is a preferred vendor of The National Guild of Hypnotists and their members.


Accept Visa, MasterCard, Discover, American Express, Diners Club, JCB, ATM, debit cards, Electronic Benefits Transfer (EBT cards), electronic gift and loyalty cards as well as a variety of private label and smart card technologies. Whether you're a retail store, restaurant, supermarket, gas station or lodging merchant, we have the transaction processing solution that's right for you. We also offer solutions for mail order and telephone order, e-Commerce, Internet and home-based businesses.

Contact Linda Monico

New England Payment Systems


603.475.9345 Cell

1.866.236.5424 Fax


An Article of Interest


Thanks to Phil Hamilton and Holisticlocal for this article.

3 Tips for Attracting High-Quality Clients

If you want to attract high-quality clients who can pay you what you’re worth, then here are a few tips you MUST use to make it easier for them to say Yes:

1) Solve an URGENT Problem

A lot of coaches and Holistic Practitioners decide to study a modality because it helped them in their own lives in some way…

And then they get so excited about the modality that they think every one else should be excited too! So they go around touting the benefits of acupuncture and think that anyone who is interested in acupuncture will want to know more about what they do…

But it doesn’t work that way.

People aren’t interested in your modality. And they won’t invest in getting treatments or sessions in your modality.

They’re interested in themselves. And they will invest in themselves when they’re in pain and they want it to change. The most successful coaches and practitioners choose an urgent problem and will do what it takes (if it’s painful enough) to have that problem change.

Here’s an example: If you’ve got back pain that prevents you from picking up your grandchildren, and you’ve got the choice to see an acupuncturist, you might consider going (IF you’ve been told that acupuncture can help relieve your back pain). However, if you have the chance to see a back pain relief specialist, it doesn’t matter if they are an acupuncturist, chiropractor or naturopath…you’re more likely to see this specialist.

If you’re a woman looking to find your ‘soul mate,’ you’re more likely to work with someone who teaches women how to attract their soul mate (who cares if they call themselves a coach) rather than a life coach.

2) Don’t try to convince anyone to become a client

Chances are you’ve been to a networking event where someone was going on and on about what they do and didn’t seem interested in you at all.

The last thing you want it to be one of those people, yet I’ve found that most coaches and practitioners talk way too much when they are having a conversation with a potential client.

It’s important to learn to have conversations with potential clients so they talk themselves into working with you, rather than you trying to convince them.

You do this by asking them questions about themselves that have them become very aware of their problem and increase their desire to change it.

3) Talk about what you do in a compelling way

You’ve probably learned about the ‘elevator pitch’ somewhere and felt confused or even put off by this idea of the 30 second elevator pitch. Yet, it’s important that you answer the question “What do you do?” in a way that people are compelled to find out more.

So how can you talk about what you do in a compelling way? First, you’ve got to get this isn’t about you and your modality.

Instead, talk about the problem you solve first in language that your potential client understands (and would use to describe their problem themselves). And second, state the solution using language they would use to talk about what they want instead.

It’s important to talk about the problem first so people can recognize if what you do is for them or maybe for someone they know. It’s actually important that the person hears your answer and thinks either “That’s me,” “That’s someone I know,” or “I don’t have that problem.”

You want to distinguish yourself as an authority for solving this problem and NOT focus on your modality.


If you like these tips, then do yourself a favor, and go watch this f*r*e*e video - that includes a much more in-depth look at these concepts...

These tips I've just shared with you are just a summary of some of the information Jesse Koren and Sharla Jacobs share in their upper level “Double Your Practice” Program.

In preparation for a new program they’re offering, they put up a brand-new 34-minute video of Sharla sharing some key strategies for attracting high-quality clients, talking about what you do in a compelling way and having conversations with potential clients so they practically talk themselves into working with you.

Go to this page, opt-in to their list, and you can literally watch the video for f*r*e*e:

(a)      Watch the videos here

If you enjoyed these tips, then you're really going to enjoy this video - because you’ll hear Sharla explain all the details of how to make these tips work effectively for you.



The following members are available to easily network among yourselves.  If you would like to have your name, phone number and email address included in this list of ASPH members, please email me ( ) your name, phone number and email address.

Carol Adler 480-897-4452

Sherry Bertram  602-920-3281

Rebekah Costello 602 316-8561

Debbie Gent 602-896-0146

Phil Hamilton 602-330-6886

Alan Handelsman 602-478-8346

Robert (Bob) LaBine,, 480-948-8673

Susan Poznanski 602-843-8835

Martha Reed 623 249-5888

Tina Sacchi,,  623-261-6167

Cheryle Timbrook,, 480-201-7723


Some Links to Professional Association Websites


National Guild of Hypnotists

The International Hypnosis Research Institute

International Medical and Dental Hypnotherapy Association
International Association of Counselors & Therapists

International Hypnosis Federation

International Association for Regression Research & Therapies Inc.

American Hypnosis Association - AHA

Transpersonal Hypnotherapy Institute

Association to Advance Ethical Hypnosis (AAEH)



Social & Professional Networking on the Internet:




Arizona Society for

Professional Hypnosis



2009 Membership Form

Annual Renewal Dues:     $35.00 (Postal Mailing List Members add - $15.00)

New Members:                  $85.00



Name    _______________________________________________






Phone   _________________________Fax____________________


Email   _______________________URL_____________________


Your Birthday (month & day) ______________________________


Membership Classification (Please Check Box)

1Certified Professional    1 Associate Member    1Mailing List Only

Certificate Requested?  1 Yes    1 No


Please make out a check or money order to ASPH and mail to:


                   Tracy Crouch, Treasurer

                  2805 West Plum Hollow Drive

                  Anthem, AZ 85086

                  Phone:  602-348-0477




If you wish to join ASPH, please contact Tracy Crouch, Treasurer.